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About Us

Maddie & Vi is small family owned business based in beautiful North Georgia. Our mission is to bring joyful little gifts that you are proud to give. 

Hi, I'm April! I'm a former hairdresser, turned homeschool Mom of two. Today, I'm excited to be using my creativity as an e-commerce shop owner. Maddie & Vi is named after my two girls, who make my world go round. We are so happy you've chosen to shop with us!

It all started with a little cotton towel. A little backstory... In 2012 I bought my first Turkish towel while I was on a family vacation and instantly fell in love. I loved the way it rolled up so small in my beach bag, how lightweight it was, how sand seemed to roll right off, how unbelievably absorbent and fast drying. I discovered many uses for it over the years from using it as a cover up going into my favorite lakeside restaurant, as a sunshade while boating, and as cooling towel on scorched skin. I made sure that I was never without my turkish towel when going to the lake or beach! A few years later, my friend Christine gave me another beautiful Turkish towel as a gift, and furthered my admiration for these unassuming workhorses. Why had I not thought to give these as gifts? They are so versatile, useful, and beautiful! I am convinced that the person you choose to gift a Turkish towel will fall in love and treasure it for many years to come! 

Quality: We are delighted to source the highest quality Turkish towels and gifts.
Satisfaction: Your satisfaction is our highest goal. If you have any suggestions on how we can make your experience better, we'd love to hear from you! Please send us an email at admin@maddieandvi.com